Search News: Search and Social Media Dog Years
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Written By Noah Mallin | March 4, 2009 | Share This
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Today Reprise Media announced our six year anniversary (that’s the Aston Martin year for those of you wanting to send gifts). The passage of such a milestone led to some thinking about how little time that is in say, the ball bearing industry, but how much time that is in the world of search and social media. We touch on this in the press release but it’s worth unpacking some more examples of what six years can bring in this space.
So let’s hop into the DeLorean and take a gander at the far-away world of 2003…
- It was a world before YouTube (which launched in 2005)…
- It was a world when Yahoo still didn’t have their own search engine and looked like this:
- It was a world in which Wikipedia had to surface content to get noticed:
- It was a world in which Classmates.com was the premier social media site…
- It was a world in which Facebook founder Mark Zuckerberg was still in college and using an actual “facebook” to look up his fellow students…
- It was a world in which Google’s total revenues were measured in the tens of millions versus the billions they make today…
- It was a world where you couldn’t know Google’s exact revenue figures because they weren’t yet publicly traded…
- It was a world before Twittering, in which the guys who would invent Twitter were still working on getting people blogging with Blogger…
- It was a world when MySpace welcomed users by explaining what they were for:
Pretty freaky, eh?
What this all goes to show is how far the definition of search (and now social media) marketing has come. Today we view social media, SEO and paid search as deeply entwined in the best practices of major brands online. The link between what happens in marketing and advertising offline with TV, billboards and print is clearer than ever.
We’ll have more to say this year about where the future will bring us in search and social media, beyond what we put in our predictions post. I can say that the future will be powered, as our past success has been, by the great people who work here. And, no, I don’t mean like Soylent Green.
Questions or comments? Feel free to leave them here or check out Reprise Media folks on Twitter.
Topics: Reprise Media, SEM: Paid Search, SEO, Search: News, Social Media |
Search and social media are closing the distance between each other. They will never be one in the same, but they are definitely two parts of a whole.
Paid Search, however, I am not so sure about. I don’t think it will wither away, but it will be more like the impulse buys beside the cash register. Not the main focus of the customer or the producer.