Author Archive - Alex Staunton With James Song And Vicky Fudal
SEO and Paid Search: How Publishers Can Wriggle Out of the Ad Squeeze Without Losing Their Shirts
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Written By Alex Staunton with James Song and Vicky Fudali | August 26, 2009 | Share This
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At a time when the online publishing sector is almost as squeezed by the economy as its offline brethren, boosting visitors and engagement are key to maintaining and raising the ad revenue that can mean the survival of a publishing site. Typically this is best done through properly optimizing site content but it takes time to analyze the current site, make SEO recommendations, deploy those recommendations, and then for those changes to begin to bear fruit.