Author Archive - James Son
Search News: Yahoo Shopping Flops with King of Pop
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Written By James Song | July 2, 2009 | Share This
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Unless you were living in an undersea cave, you know that “King of Pop” Michael Jackson passed away last week. As has been reported, websites around the world were affected when the story broke around 4:30pm EST. Visitors per minute to new websites worldwide increased 30% and social networking sites such as Twitter experienced network lag and outages due to the thousands of users simultaneously trying to update their status. The phrase “Michael Jackson died” became the highest search query on Google that day, which was so overwhelmed by the query volume that they initially thought they were experiencing a network attack.
This made me wonder about the impact of current events search queries on search marketing campaigns. On Thursday evening I searched ‘Michael Jackson died” on Google and saw a paid search ad in 1st position for Yahoo Shopping: