Author Archive - Mark Pilatowsk
Google guru Matt Cutts has been talking and blogging for years now about steps that Google has taken towards eradicating the power that paid links can have on their ranking algorithm. Like some other asymmetric wars Google has found that their vast resources are unable to stamp out the guerrilla forces of paid links. This is despite their vaunted algorithmic know-how. Sure, they have had limited success in identifying some of the larger text link networks but that has more to do with those same link- sellers outing themselves. This happened with Pay-Per-Post and some of the more popular text link brokers. Google was able find the disclaimer that some links were paid for or the advertisement for a text link broker and then retaliated by discounting all links from that site. Google is pushing paid link reports hard, relying on webmasters and SEOs to point them in the direction of the enemy. Google knows that this kind of intelligence is one of the only ways they can identify paid links.
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