Author Archive - Ruth Nightengal
Search and Social Media: Mom Power Drives Marketing Results
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Written By Ruth Nightengale | December 7, 2009 | Share This
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The fact that women are powerful is hardly news, but recent studies suggest that moms may very well represent the National Power Grid for the United States.
In a white paper published by Advertising Age, The Rise of the Real Mom, the Boston Consulting Group states that moms control $4.3 trillion of the $5.9 trillion U.S. consumer spending total, or 73% of household spend. The Shriver Report, issued in October, found that women are the major breadwinners in 40 percent of families. And just last week, Google released another study on moms they are calling Four Truths about Moms and Search, created in collaboration with BabyCenter and two different research vendors between October 16 and November 17 of this year.
Search News: Ask Thinks Pink in Non-Profit Partnership
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Written By Ruth Nightengale | September 14, 2009 | Share This
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Despite the innumerable times the work we do is described as “not curing cancer,” there is now a search engine trying to do just that. Or at least help the cause along. Starting today, Ask.com allows you to personalize your Ask homepage in an effort to educate other users about the fight against breast cancer. While the focus of this partnership between Ask and the non-profit Susan G. Koman for the Cure is attention and education, Ask will also be donating up to 50 cents for each user who selects the Search for the Cure page skin and answers the questions on their branded ad panel at the top of their search page:
The branded panel is interesting in that it incorporates a one-click button to donate, as well as the standard array of social media buttons to let people on sites like Facebook know about your interest in finding a cure for breast cancer. Aside from being for a good cause, this is an innovative way for a search engine to partner with a non-profit in a “takeover” of their homepage, and I expect to see more of this in the future.