Author Archive - Sean Mcdonal
Paid Search: CARS Lifts Boats, but Not the Ones with Holes
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Written By Sean McDonald | August 13, 2009 | Share This
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I have always been fond of truisms - particularly the one that goes “a rising tide lifts all boats.” According to the elves at Wikipedia, this concept “is associated with the idea that improvements in the general economy will benefit all participants in that economy.” Search marketing is affected by macro-economic shifts just like most other sectors of the economy, and sometimes we are foresighted enough to anticipate the tide coming in.