Author Archive - Shivan Durba
Search News: Google Spreading Tentacles Wider into Ad Exchanges?
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Written By Shivan Durbal | September 17, 2009 | Share This
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Rumor has it that in the near future, possibly within the next two weeks, we may see Google’s invitation only DoubleClick ad exchange marketplace door swung wide open to all buyers and sellers. This is according to ClickZ, but as such it’s still only rumor. As Mia Wallace said in Pulp Fiction “When you little scamps get together, you’re worse than a sewing circle.”
Still, assuming it’s true; Google could bring the worlds of search and display marketing closer together than ever and finally impose tools and measurement on display that we’ve been using for years in the search marketing field.
For those search marketers out there that are unfamiliar with ad exchanges in the display advertising space, in effect they are a support structure for the sale of undervalued, unused or remnant banner advertising inventory.