Author Archive - Stephen Deangeli
Search How-To: Marketers Need to Understand Google’s Share Of Voice (SOV) Reports
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Written By Stephen DeAngelis | June 9, 2009 | Share This
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Last year Google introduced Impression Share reports to their list of reporting options, giving AdWords users greater insight into the performance of their Search campaigns. Fully understood, these reports can be invaluable in calculating projections, measuring the impact of offline advertising on online campaigns, as well as in day to day optimizations.
Currently, Google offers four types of Impression Share reports: Impression Share, Lost IS (Budget), Lost IS (Rank), and Exact Match IS. Here’s a breakdown of each report: