Conferences & Events
Web 2.0 Expo: Real Time Comes to Analytics with Chartbeat
|
Written By Noah Mallin | April 2, 2009 | Share This
|
|
We’ve been beating the drum for a while now about the concept of real time search, especially as Search 3.0 ushers in more real time interactions like twittering which find their way into traditional search engine results and drive traffic to non-social media sites. The one place that continues to lag woefully behind this movement is web analytics.Using typical analytics tools to determine what’s happening on your website or blog in real time is like driving down the street while only using your rear-view mirrors to see. 9 out of 10 times you’ll hit that neighbor kid on a skateboard. And they’re usually on the sidewalk. I know - I’ve tried it. (more…)
Search News: Search Marketing as a Career
|
Written By Noah Mallin | January 7, 2009 | Share This
|
|
Search marketing is a rapidly growing field – if you looked at the number of people who work in search now and organized them by how long they’ve been in this space it would look like one of the pyramids in Bernie Madoff’s Ponzi schemes with the tip being people with a decade or more of experience and the base being newcomers.
So where can these newcomers and mid-pyramid-dwellers in the search marketing field turn to understand what a career in search can be like, and how to make the most of it?
Search marketing pioneer and Reprise Media co-founder Josh Stylman will be on BlogTalkRadio tomorrow, January 8th at 2:00 PM ET on a segment called Starting out your Career in Search Marketing. The segment, moderated by community powered career site Path 101 co-founder Charlie O’ Donnell, will include questions from listeners on their call in line: (646) 929-1686. This is a great chance to get those search marketing career questions answered.
Search News: Wired’s Chris Anderson Gives it Away For Free
|
Written By Noah Mallin | December 17, 2008 | Share This
|
|
The ironic setting for The Long Tail author Chris Anderson’s talk today was the Wired Store here in New York City, his magazine’s very cool mecca of pricey Wired-approved goodies. I’ll give them credit for not Hammacher-Schlemmering the place up by calling every item “The World’s Best…”
The setting was ironic because Anderson was previewing his latest book, coming out next year. Although if you read Wired it was more of a review as his basic thesis was laid out in his cover article “Free! Why $0.00 Is the Future of Business.”
Search News: Holiday Party Fun in a Dee-Luxe Apartment in the Sky
|
Written By Noah Mallin | December 11, 2008 | Share This
|
|
As I write today a fog deeper and more profound than the one shrouding the city last night has settled in over my cranium. Could it be that multiple Maker’s Marks on a Wednesday night are not the best of ideas? No matter, it was Reprise Media’s holiday party and there was no room for mopeyness or revelry squelching.
The laptop and turntables were manned by none other than DJ Spooky, who kept the beats flowing like the open bars throughout the evening. Spooky was an apt choice, having written extensively on the links between new digital media and popular culture.
Search News: Search Insider Summit Triangulates Search with “Three Sides” Panel
|
Written By Noah Mallin | December 4, 2008 | Share This
|
|
In a past life I spent some time in Park City, Utah as a journalist covering the Sundance Film Festival for The Amsterdam News. It’s a lovely city with some very good, expensive restaurants and stunning mountain vistas.
So I’m a little envious of you folks who are off to this year’s Search Insider Summit in that very location, even if you don’t get to rub shoulders with Maggie Gyllenhaal and Jim Jarmusch.
That being said, the Rashomon–esquely titled panel There’s Three Sides to Everything promises to open up some interesting dialogue between publishers, marketers and agencies around search engine marketing. Here’s the description:
Webinar: Search Adds Muscle to Flabby Campaigns – Now in Convenient Home Version
|
Written By Noah Mallin | November 20, 2008 | Share This
|
|
Anyone who missed last week’s co-hosted Reprise Media and comScore webinar, Adding Paid Search Muscle to Your Marketing in a Weak Economy, can now watch the full presentation online. Some of you may have even seen it once and want to watch it again a la Batman Returns. It’s not in IMAX however.
I had the pleasure of watching and listening live and was struck once again by the timeliness of the topic. Each passing week seems to bring more economic gloom and/or doom. For marketers and advertisers the question is simple: Can I get more for less?
As comScore’s Eli Goodman and Reprise Media’s Managing Partner Josh Stylman show the answer is yes, provided you calibrate your campaign properly to place search marketing at the hub of your efforts. As a trainer once told me, you have to strengthen your core to support strength throughout your body.
As I’ve discovered, thirty reps of Oreo dunks and lifts to mouth level don’t really do much for your core, but a great search marketing campaign does.
Reminder: Webinar - Adding Paid Search Muscle to Your Marketing in a Weak Economy - This Thursday
|
Written By Noah Mallin | November 11, 2008 | Share This
|
|
The holiday retail season is well nigh upon us and planning for next year is already underway. There’s no better time to come to grips with how search can boost all of your marketing efforts – especially in the challenging economic times ahead.
That’s why comScore and Reprise Media are teaming up to present a one hour webinar on Thursday, November 13 at 2:00 p.m. ET/ 11:00 a.m. PT called “Adding Paid Search Muscle to Your Marketing in a Weak Economy.”
You can register by clicking on this link: https://www1.gotomeeting.com/register/601019454.
Why give in to fear when you can get a shot of hope?
Search News: Congrats to This Year’s Silicon Alley 100 List
|
Written By Noah Mallin | October 31, 2008 | Share This
|
|
The Silicon Alley 100 List was announced yesterday. As usual it’s an interesting compendium of thought leaders and movers and shakers in the online technology world ranging from Reprise Media’s Managing Partners Peter Hershberg and Josh Stylman to this year’s number one, Union Square ventures co-founder and friend of Reprise Fred Wilson.
Congratulations to everyone who made the list this year!
Webinar: Adding Paid Search Muscle to Your Marketing in a Weak Economy
|
Written By Noah Mallin | October 31, 2008 | Share This
|
|
Marketers are planning for Q1 2009 and beyond and there’s no doubt that budgets are being asked to go farther and last longer. As someone said to me at a trade show a few weeks ago, “We’re squeezing every penny until Abe Lincoln screams.”
Thankfully comScore and Reprise Media are teaming up to present a one hour webinar on Thursday, November 13 at 2:00 p.m. ET/ 11:00 a.m. PT called “Adding Paid Search Muscle to Your Marketing in a Weak Economy.” My idea of calling it “Make Abe Lincoln Scream with Search Marketing” was sadly shot down (not in Ford’s theatre).
Eli Goodman will be leading the presentation of comScore data. I’ve had the pleasure of getting to know Eli and seeing firsthand his ability to extract nuggets of insight from raw data fields. If you haven’t experienced the deep braininess of the comScore folks this is a great chance to get a concentrated shot of knowledge from some of the smartest people in the online metrics industry.
Josh Stylman, Managing Partner at Reprise Media will be weighing in with his insights from a search engine marketing perspective, bringing stories and real-world examples from behind the numbers to illustrate how search marketing can amplify all marketing efforts online and off, and do so in a cost-effective way.
You can register by clicking on this link: https://www1.gotomeeting.com/register/601019454
We’re also interested in your questions, so feel free to leave them in the comments field and we’ll answer as many as we can during the webinar.
Search News: Travel Ad Net’s Publishers Conference Yields Insight into Offline Results of Search Ads
|
Written By Noah Mallin | October 24, 2008 | Share This
|
|
Yesterday I had the pleasure of checking out the Travel Ad Network’s Publisher’s Conference, which brings together many of the top on and offline publishers in the travel industry. While I was unable to talk myself into a gig as Lonely Planet’s in-country Costa Rica travel blogger I did gain some insight into how paid search can have an impact beyond what can be measured simply through PPC (pay per click) data.