Dr. Naveel
SEO: OMG SEO & Usability Are Like Totally BFF! Dr. Naveel Examines These Twins
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Written By Dr. Naveel | July 31, 2008 | Share This
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I once worked with a client (major magazine) that had a very difficult website to navigate and understand. When I brought this to their attention they informed me that this was, in fact, by design. Their reasoning was simple: if the user can’t find what they’re looking for they will spend more time on the website and click on more pages in an effort to locate the information they sought. Clever, right?
I regretfully informed them that this would not be the case. When you’re competing against millions of other websites with sometimes very similar information you need every edge you can get in satisfying user needs. If the visitor can’t find what they’re looking for on your website the easiest thing to find next is the exit. They can click back to the search results page (SERP) and move on to the next website. Additionally, it’s a bad branding experience for both the website and for the search engine that delivered the frustrating result. Search engines know that if their results aren’t usable, users will move on to another search platform. That’s why usability is crucial for both end users and search engines.
SEO: The Book of 5 SEO Rings – Overcoming the Biggest Obstacles To SEO Success With The Ancient Wisdom of Dr. Naveel
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Written By Dr. Naveel | July 24, 2008 | Share This
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A great samurai warrior named Miyamoto Musashi wrote a book around 1645 on winning battles. The book was divided into five rings (scrolls) that dealt with different aspects of winning in combat. The teachings were applicable to any size engagement – from one-on-one to thousands. Just like Sun Tzu’s The Art of War, Musashi’s book is an ideal military book with a business strategy application. Well, I may not be writing a book, but I am writing a blog post. I’m going to show you how to win the single largest battle in any SEO engagement - implementation.
Some companies have spent thousands of dollars on SEO only to see no results. Why? The SEO recommendations were not or could not be acted upon because they didn’t follow the lessons of the Five Rings. The Five SEO Rings will help make sure your next SEO initiative is a winning one.