Dr. Naveel
SEO: The Milli Vanilli of SEO - 2 Fake Services You Don’t Need
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Written By Dr. Naveel | February 11, 2009 | Share This
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It’s a known fact that there are many snake oil salesman in the SEO industry - there’s nothing surprising in that statement. What I do find surprising is the number of “reputable” firms offering services that are going to do next to nothing to help websites increase their organic search traffic.
Search Engine Submissions
Search Engine Submission is to SEO what this performance is to great moments in musicianship - a slap in the face. Search engines follow links. If your website has any prominent links pointing to it, it will get crawled. Whether or not Google deems it worthy to be indexed is another matter entirely.
The Year in Search: Your Favorite SearchViews Posts from 2008 on Search and Social Media
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Written By Noah Mallin | January 5, 2009 | Share This
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After the rich meal that was 2008 it’s only appropriate that we take a moment to pause and savor the taste that some of the favorite posts from the last year have when belched up. Accordingly we’ve compiled your favorites for each month of 2008 based on traffic and user response and placed them in reverse order Benjamin Button style. Did we miss your favorite? Let us know in the comments or send me a message on Twitter at @nmallin.
SEO: OMG SEO & Usability Are Like Totally BFF! Dr. Naveel Examines These Twins
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Written By Dr. Naveel | July 31, 2008 | Share This
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I once worked with a client (major magazine) that had a very difficult website to navigate and understand. When I brought this to their attention they informed me that this was, in fact, by design. Their reasoning was simple: if the user can’t find what they’re looking for they will spend more time on the website and click on more pages in an effort to locate the information they sought. Clever, right?
I regretfully informed them that this would not be the case. When you’re competing against millions of other websites with sometimes very similar information you need every edge you can get in satisfying user needs. If the visitor can’t find what they’re looking for on your website the easiest thing to find next is the exit. They can click back to the search results page (SERP) and move on to the next website. Additionally, it’s a bad branding experience for both the website and for the search engine that delivered the frustrating result. Search engines know that if their results aren’t usable, users will move on to another search platform. That’s why usability is crucial for both end users and search engines.
SEO: The Book of 5 SEO Rings – Overcoming the Biggest Obstacles To SEO Success With The Ancient Wisdom of Dr. Naveel
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Written By Dr. Naveel | July 24, 2008 | Share This
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A great samurai warrior named Miyamoto Musashi wrote a book around 1645 on winning battles. The book was divided into five rings (scrolls) that dealt with different aspects of winning in combat. The teachings were applicable to any size engagement – from one-on-one to thousands. Just like Sun Tzu’s The Art of War, Musashi’s book is an ideal military book with a business strategy application. Well, I may not be writing a book, but I am writing a blog post. I’m going to show you how to win the single largest battle in any SEO engagement - implementation.
Some companies have spent thousands of dollars on SEO only to see no results. Why? The SEO recommendations were not or could not be acted upon because they didn’t follow the lessons of the Five Rings. The Five SEO Rings will help make sure your next SEO initiative is a winning one.