Just for Fun
Search News: The Ten Search and Social Media Plagues Part 2
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Written By Noah Mallin | April 9, 2009 | Share This
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Today we continue with a special Passover treat, the Ten Search and Social Media Plagues. For those of you rusty on your Old Testament, check out yesterday’s post or Wikipedia. Suffice it to say that God was ticked off at Pharoah and the Egyptians for keeping the Israelites (led by Moses) enslaved. He sent ten nasty plagues their way at which point they finally relented and let the Israelites take off, though not without inspiring at least one Universal Studios thrill ride.
Yesterday we gave you the first five, here’s our final five Search and Social Media Plagues:
Search News: The Ten Search and Social Media Plagues Part 1
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Written By Noah Mallin | April 8, 2009 | Share This
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This is the time of year my people (New Yorkers) celebrate a holiday called Passover, commemorating our freedom from bondage in Egypt. A big part of the Passover ceremony is a reciting of the ten Plagues that God visited on the Pharaoh and the Egyptians to convince them to set the Israelites free, after which Moses would lead them to the promised land. Look for the film version soon, directed by Roland Emmerich and starring Malcolm McDowell as the Pharaoh and Nic Cage as Moses. Ok, that was a joke, but what’s not a joke are the very real plagues of Search and Social Media – the afflictions visited on marketers, publishers and users that sometimes feel like the vengeance of an angry lord.
We’ve split this up into two parts, not unlike the parting of the Red Sea, so today we present part one – the first five plagues:
Search News: Gobble it Up – This Year’s Big ‘Ol Thanksgiving Turkeys of Search and Social Media
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Written By Noah Mallin | November 26, 2008 | Share This
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It’s Thanksgiving eve here in the United States (in Canada they insist on having their Thanksgiving on a different day, same as with President’s day). Thanksgiving is a day to look back and think on all the things we have to be thankful for. Thanksgiving eve on the other hand, is a time to think about turkeys, those flightless ideas and people that must have seemed good at the time but were ultimately doomed to end up as someone else’s meal. Without further ado we hereby present this year’s Turkeys of Search and Social Media.
Search News: Don’t Boo-Hoo Over GooHoo Booboo - Here’s What Yahoo Can Do
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Written By Noah Mallin | November 6, 2008 | Share This
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The nation awoke yesterday morning to stunning, world-shaking news - the ad deal between Yahoo and Google was kaput, finished, finito. Naturally this was cause for dancing and celebrating in streets and cities the world over but spare a moment of thought for Jerry Yang and the Yahoo crew. What now, after such a crushing defeat. Do they go it alone, and if not, who can they turn to? I put on my thinking helmet earlier today (the bottom half of a salad mixer with a few stray wires hot-glue-gunned to the perimeter) and came up with a few options for Yahoo to consider:
Social Media: What Kind of Twit Are You? The 7 Different Types of Twitter Users
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Written By Noah Mallin | September 3, 2008 | Share This
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I’ve mentioned before how helpful it is to be married to someone who knows little about the world of search and social media and likes it that way. When I asked her if she wanted to try Chrome she looked at me with concern and said “Is that a street drug?” Similarly she has never really understood why anyone would use Twitter. Is it a message board? A blog? An instant messaging tool? A chatroom? The fact that I say “Yes” too all of the above doesn’t really help either. Twitter’s 140 character per-post limit is surprisingly flexible in conveying a whole host of different attitudes and personality types.
Twitter isn’t for everyone but those who use it have a variety of different approaches to the so-called micro-blogging platform. I’m heavily indebted to Reprise Media Social Media Analyst Miguel Cancino for helping me come to the conclusion that there at least 7 different types of Twitter user and identifying who they are:
Search News: Reprise Media at MediaPost’s Online Minute MashUp
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Written By Noah Mallin | August 20, 2008 | Share This
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That was me at MediaPost’s Online Minute MashUp yesterday at Riverside Park’s nifty Boat Basin on 79th Street in New York - I was the one with the customized nametag that read “I’m actually anti-social.” Of course nothing could be further from the truth as I was joined by Reprise Media’s Director of Marketing Anthony (”It’s pronounced how it’s spelled”) Iaffaldano who knows absolutely everyone. Not to mention their dogs, which were in abundance at this favored spot for canine cavorting.
Speaking of mash-ups, in the picture above from last night’s event, I’m the one who looks like the evil hellspawn of Burt Reynolds and Eraserhead. Anthony’s the guy on the right. The shirts? Striped for maximum monitor resolution. The cool pic is by Just an Online Minute blogger extraordinaire Kelly Samardak, you can see more here.
A balmy evening, a river breeze, strong cheap drinks, and good company all combined for a great night out and lots of interesting conversation.
Weekly Search Roundup: This Week’s Search News Crushed in a Glass with a Splish-Splash of Vermouth
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Written By Noah Mallin | July 11, 2008 | Share This
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What are all us search marketers going to be discussing this weekend at our garden parties, club luaus, and intimate yacht rides? Probably Hellboy 2 but here are a few of the other topics that will be touched upon between canapés and badminton.
Scrabble Scrambles to Squash Scrabulous – Still Needs a “u” to Spell Squash
Hasbro, the makers of Scrabble, have been making an unhappy sound since earlier in the year over top Facebook app Scrabulous. Some bright corporate bulbs realized that merely squashing the Scrabble-aping app would lead to some unhappy Facebookers and that perhaps they ought to have the official Scrabble ® app ready to roll. Pretty sneaky sis. In related news, I’m working on my own Facebook app called Connect 5-bulous. You know where to find me, Milton Bradley.
Search on the Beach: Summer Search, Social Media, and SEO Books, Your Official SearchViews Reading List
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Written By Noah Mallin | July 10, 2008 | Share This
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Ah, Summer. Here in
Either way, books and the beach go together like Amy Winehouse and liver damage, so we thought it would be fun to put together a little search industry reading list for your Summer pleasure. The idea originally came about when Reprise Media Managing Partner Peter Hershberg was on Business Wire’s recent Social Media panel and was asked to recommend a few books.
Weekly Round-Up: Freedom Loving, Bar-B-Qing, Fireworks Lighting, Independence Day Edition
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Written By Noah Mallin | July 3, 2008 | Share This
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Thank you Thomas Jefferson for winning us Americans the freedom to do our weekly wrap-up posts a day early. That’s what it’s all about isn’t it? Oh yeah and blowing off your pinkie with a firecracker – what, just me? So here’s your big ground meat patty full of search goodness hot off the grill:
Google and Family Guy Creator Sign Pact – One Participant Away From Being Described as an Axis of “Something”
Dirty purveyor of snigger-inducing non-sequitors and Seth MacFarlane joined forces this week to deliver ads in what was described in some quarters as a leveraging of Google’s ad network into a broadcast medium. Ahem. Really it’s more like when Ridley Scott is hired to bring some
Search News Roundup: Compacting the Week’s Search News into a Cube of Pure Informational Goodness
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Written By Noah Mallin | June 27, 2008 | Share This
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Once again Search Views is using this forum to lay some crazy knowledge on you. These are all stories that we could have spun out into long posts provided we didn’t need to sleep, eat, or interact with loved ones.
AtticusFinch.Com or Law and Order: Search Victims Unit
Like something out of a James M. Cain novel if James M. Cain had been an intern at Yahoo, a fellow named Entwistle who did not play bass for The Who was convicted of the murder of his wife. A key piece of evidence was his Google search for “how to kill with a knife” 4 days before her murder. If we can learn anything from this horrible crime it’s that users really are using longer search strings to retrieve results. It’s good to have that confirmed. Look for the future Lifetime movie version starring Ian Ziering and Mayim Bialik.