Just for Fun
Social Media: What Kind of Twit Are You? The 7 Different Types of Twitter Users
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Written By Noah Mallin | September 3, 2008 | Share This
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I’ve mentioned before how helpful it is to be married to someone who knows little about the world of search and social media and likes it that way. When I asked her if she wanted to try Chrome she looked at me with concern and said “Is that a street drug?” Similarly she has never really understood why anyone would use Twitter. Is it a message board? A blog? An instant messaging tool? A chatroom? The fact that I say “Yes” too all of the above doesn’t really help either. Twitter’s 140 character per-post limit is surprisingly flexible in conveying a whole host of different attitudes and personality types.
Twitter isn’t for everyone but those who use it have a variety of different approaches to the so-called micro-blogging platform. I’m heavily indebted to Reprise Media Social Media Analyst Miguel Cancino for helping me come to the conclusion that there at least 7 different types of Twitter user and identifying who they are:
Search News: Reprise Media at MediaPost’s Online Minute MashUp
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Written By Noah Mallin | August 20, 2008 | Share This
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That was me at MediaPost’s Online Minute MashUp yesterday at Riverside Park’s nifty Boat Basin on 79th Street in New York - I was the one with the customized nametag that read “I’m actually anti-social.” Of course nothing could be further from the truth as I was joined by Reprise Media’s Director of Marketing Anthony (”It’s pronounced how it’s spelled”) Iaffaldano who knows absolutely everyone. Not to mention their dogs, which were in abundance at this favored spot for canine cavorting.
Speaking of mash-ups, in the picture above from last night’s event, I’m the one who looks like the evil hellspawn of Burt Reynolds and Eraserhead. Anthony’s the guy on the right. The shirts? Striped for maximum monitor resolution. The cool pic is by Just an Online Minute blogger extraordinaire Kelly Samardak, you can see more here.
A balmy evening, a river breeze, strong cheap drinks, and good company all combined for a great night out and lots of interesting conversation.
Weekly Search Roundup: This Week’s Search News Crushed in a Glass with a Splish-Splash of Vermouth
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Written By Noah Mallin | July 11, 2008 | Share This
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What are all us search marketers going to be discussing this weekend at our garden parties, club luaus, and intimate yacht rides? Probably Hellboy 2 but here are a few of the other topics that will be touched upon between canapés and badminton.
Scrabble Scrambles to Squash Scrabulous – Still Needs a “u” to Spell Squash
Hasbro, the makers of Scrabble, have been making an unhappy sound since earlier in the year over top Facebook app Scrabulous. Some bright corporate bulbs realized that merely squashing the Scrabble-aping app would lead to some unhappy Facebookers and that perhaps they ought to have the official Scrabble ® app ready to roll. Pretty sneaky sis. In related news, I’m working on my own Facebook app called Connect 5-bulous. You know where to find me, Milton Bradley.
Search on the Beach: Summer Search, Social Media, and SEO Books, Your Official SearchViews Reading List
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Written By Noah Mallin | July 10, 2008 | Share This
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Ah, Summer. Here in
Either way, books and the beach go together like Amy Winehouse and liver damage, so we thought it would be fun to put together a little search industry reading list for your Summer pleasure. The idea originally came about when Reprise Media Managing Partner Peter Hershberg was on Business Wire’s recent Social Media panel and was asked to recommend a few books.
Weekly Round-Up: Freedom Loving, Bar-B-Qing, Fireworks Lighting, Independence Day Edition
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Written By Noah Mallin | July 3, 2008 | Share This
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Thank you Thomas Jefferson for winning us Americans the freedom to do our weekly wrap-up posts a day early. That’s what it’s all about isn’t it? Oh yeah and blowing off your pinkie with a firecracker – what, just me? So here’s your big ground meat patty full of search goodness hot off the grill:
Google and Family Guy Creator Sign Pact – One Participant Away From Being Described as an Axis of “Something”
Dirty purveyor of snigger-inducing non-sequitors and Seth MacFarlane joined forces this week to deliver ads in what was described in some quarters as a leveraging of Google’s ad network into a broadcast medium. Ahem. Really it’s more like when Ridley Scott is hired to bring some
Search News Roundup: Compacting the Week’s Search News into a Cube of Pure Informational Goodness
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Written By Noah Mallin | June 27, 2008 | Share This
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Once again Search Views is using this forum to lay some crazy knowledge on you. These are all stories that we could have spun out into long posts provided we didn’t need to sleep, eat, or interact with loved ones.
AtticusFinch.Com or Law and Order: Search Victims Unit
Like something out of a James M. Cain novel if James M. Cain had been an intern at Yahoo, a fellow named Entwistle who did not play bass for The Who was convicted of the murder of his wife. A key piece of evidence was his Google search for “how to kill with a knife” 4 days before her murder. If we can learn anything from this horrible crime it’s that users really are using longer search strings to retrieve results. It’s good to have that confirmed. Look for the future Lifetime movie version starring Ian Ziering and Mayim Bialik.
Search News Roundup: Open Up Baby Bird, SearchViews Chews the News so You Don’t Have to
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Written By Noah Mallin | June 20, 2008 | Share This
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This here jam goes out to all the marketers who want to lay some search industry knowledge on their peeps at the water cooler, rolling in their whip in the carpool or even in the boss’s office sippin’ a latte frappe with your kicks all up on the desk. With that in mind each of these stories are follow-ups to posts earlier in the week. We’ve also made it easy by serving up a predigested opinion you can trot out for each one. To the Bat-ticker!
1) The AP and Bloggers Throw Down Over Fair Use; Will the Mysterious and Possibly Nefarious Media Bloggers Association Get Between Them?
Search History: Who’s Your Search Daddy? SearchViews Salutes Fathers of Search
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Written By Noah Mallin | June 16, 2008 | Share This
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Papa can you hear me? The idea of indexing raw information and data and using a simple retrieval tool to access this wealth of knowledge has many fathers (we’re looking at you Al Gore) , not unlike the brood on TV’s Full House. Most of us know who Sergey Brin and Jerry Yang are (especially Carl Icahn.) In fact, thanks to their YahOogle adventure we couldn’t get this out on time for Father’s Day — so here’s your belated tie.
For this post we decided to reach back even further into the primordial ooze than usual to retrieve some of the less known pappys of what we today know as “search.” Most of these fellas lived at a time before computers existed, or conceived of them as great room-sized beasts with blinky lights. Without further ado, we bring you the unsung ancient fathers of search.
April Fools Day: Google’s gDay MATE and a Day Without Google
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Written By Sepideh Saremi | April 1, 2008 | Share This
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Happy April Fools’ Day! Google’s gag this year is gDay MATE, which searches the future. They had us at “fuzzy measure analysis,” and we are big fans also of “language recession analysis.” From Google:
The core technology that powers gDay™ is MATE™ (Machine Automated Temporal Extrapolation).
Using MATE’s™ machine learning and artificial intelligence techniques developed in Google’s Sydney offices, we can construct elements of the future.
Google spiders crawl publicly available web information and our index of historic, cached web content. Using a mashup of numerous factors such as recurrence plots, fuzzy measure analysis, online betting odds and the weather forecast from the iGoogle weather gadget, we can create a sophisticated model of what the internet will look like 24 hours from now.
We can use this technique to predict almost anything on the web – tomorrow’s share price movements, sports results or news events. Plus, using language regression analysis, Google can even predict the actual wording of blogs and newspaper columns, 24 hours before they’re written!
To rank these future pages in order of relevance, gDay™ uses a statistical extrapolation of a page’s future PageRank, called SageRank.
Be sure to check out the “Beta Testimonials” at the right side of the gDay MATE page.
Today is also the day Alt Search Engines (via ReadWriteWeb) reprises its annual “Day Without Google,” during which web users are encouraged to use any engine but the big G - which incidentally, according to Search Engine Watch, represents 69% of the online advertising market after its DoubleClick merger was approved.
Searchviews on SEO on Alltop
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Written By Sepideh Saremi | March 31, 2008 | Share This
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Guy Kawasaki recently launched Alltop, an aggregator broken up into categories, with pages that link to topically relevant blogs and their five most recent posts. For instance, the page on moms links to blogger Dooce and “lifehacks” includes the minimalist blog Zen Habits. Kawasaki called Alltop as a “digital magazine rack,” which is an apt description because it feels a lot like browsing a newsstand.
One of Alltop’s pages is for SEO, which Searchviews is a part of - see the screenshot below:
Also of interest to Searchviews readers may be the social media page.