Reprise Media
Analytics : Chrome is the New Website Bling
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Written By Noah Mallin | September 5, 2008 | Share This
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Posts from tech sites a-plenty showing their preliminary numbers for Chrome have been multiplying like Tribbles in my Google Reader now that Google is including its new browser in their analytics. Most tech sites I’ve seen have a similar Chrome share to SearchViews – around 6% of browsers used to visit. SearchEnglineLand has the highest Chrome bling at a whopping 10% - looks like they are regular geek magnets.
So can we deduce from this that after a mere week on the market Chrome is on its way to being the number 2 or even 1 browser by year end? Uh, no. Let’s face it, the audience for SearchViews and SearchEngineLand and most of the sites I (and probably you) track are search industry focused. What’s interesting about SearchEngineLand’s post is that the Chrome % gets lower and lower as the blogs get less tech and search focused. Of course by that reckoning the higher Chrome % you have the greater your GQ, or Geek Quotient.
Search Marketing: Can Leaving Out the Cookies Spoil Your Conversion Rate?
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Written By Noah Mallin | September 4, 2008 | Share This
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I had an interesting conversation recently with Reprise Media’s Media Coordinator Mark Rosenberg. In all of the talk this week about Google’s new Chrome browser and earlier in the Summer about Microsoft’s new IE 8 neither of us have seen a whole heckuva lot of examination into how the privacy modes on these new browsers will affect search marketing.
When you are aiming for a quick response from your target user this is not a big deal. It’s easy enough to see if a user clicks through a search ad to end up at your landing page. What gets tricky, as Mark pointed out, is when we are looking at segments that have longer purchase cycles.
Search Marketing: Reprise Media’s Joshua Stylman Quoted Today in WSJ
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Written By Noah Mallin | August 28, 2008 | Share This
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Reprise Media’s Managing Partner Joshua Stylman is featured in a great article in today’s Wall Street Journal by Emily Steel and Suzanne Vranica. The piece titled “McCain Seems to Have Obama Beat in One Arena” explores advertising, marketing and the major candidates in the 2008 Presidential election.
The title of the article is based on Josh’s observation that the Obama camp has done everything right online, with the exception of their paid search component. He breaks out the differences in the search spend for both campaigns and compares the missed opportunities so far in ‘08 to some of the missed chances in ‘04. It’s a must-read for convention week.
Search Advertising: Is Google Using the Election to Set Up an Advertising Searchtatorship?
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Written By Noah Mallin | August 21, 2008 | Share This
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Google has made a big to-do over several election related product launches lately – most recently with their dedicated Power Readers section of Google Reader that aggregates stories handpicked by Obama and McCain’s campaigns (what, no Bob Barr and Nader?) as well as high-profile political reporters. There is also a Google Maps election maps mash-up thingamajig. Naturally Google wants to make sure the public at large and not just us residents of Searchistan know about it so they’ve gone and advertised some of these offerings on their search results pages against generic election search terms. So, public service right?
Search News: Reprise Media at MediaPost’s Online Minute MashUp
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Written By Noah Mallin | August 20, 2008 | Share This
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That was me at MediaPost’s Online Minute MashUp yesterday at Riverside Park’s nifty Boat Basin on 79th Street in New York - I was the one with the customized nametag that read “I’m actually anti-social.” Of course nothing could be further from the truth as I was joined by Reprise Media’s Director of Marketing Anthony (”It’s pronounced how it’s spelled”) Iaffaldano who knows absolutely everyone. Not to mention their dogs, which were in abundance at this favored spot for canine cavorting.
Speaking of mash-ups, in the picture above from last night’s event, I’m the one who looks like the evil hellspawn of Burt Reynolds and Eraserhead. Anthony’s the guy on the right. The shirts? Striped for maximum monitor resolution. The cool pic is by Just an Online Minute blogger extraordinaire Kelly Samardak, you can see more here.
A balmy evening, a river breeze, strong cheap drinks, and good company all combined for a great night out and lots of interesting conversation.
Search News: SearchViews Announces Support For Google’s Free the Airwaves Campaign and Petition
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Written By Noah Mallin | August 18, 2008 | Share This
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We are joining with Google, Microsoft, Intel, Dell, HP, Philips Electronics and many other companies in calling on the FCC to rule that the spectrum which television broadcasters will be relinquishing in 2009 be used for universal wireless broadband online access. Our belief is that this is key to online innovation, competitiveness, and the continued growth of new technology in the United States.
We acknowledge that as search marketers we stand to gain from increased Internet usage and penetration but this is a case where society gains as well. We believe in the Internet as a great leveler where an individual has the ability to be heard loud and clear on the same level as the mightiest corporation or government entity. Opening up access to people who have been underserved is adding more voices to the great marketplace of ideas and goods. It’s a plus for knowledge, for commerce, and even for democracy.
Search Engine News: Turn On, Log in, Opt Out - The Politics of Online Targeting
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Written By Noah Mallin | August 11, 2008 | Share This
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With Yahoo’s very public and Google’s characteristically more sly announcements that they are going to an “opt out” model for targeted ads, the continued legislative scrutiny of the search advertising and marketing industry ought to be addressed. During these dog days of summer it’s not surprising to find the political class in Washington DC casting about for an issue or to two to ride on home with and give the appearance of having done some actual work.
SEM: Can Google Ever Win The War and Destroy Paid Links?
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Written By Mark Pilatowski | August 4, 2008 | Share This
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News: Welcoming HUGE to IPG
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Written By Josh Stylman and Peter Hershberg | July 31, 2008 | Share This
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IPG announced that they are acquiring a strategic interest in online business creator HUGE. It’s with a great deal of pleasure that we welcome HUGE to the Interpublic Group family. We are big fans of their award-winning cutting edge websites for clients such as Ikea, JetBlue, and Scholastic among many others.
Like HUGE, we at Reprise Media value our ability within IPG to retain our nimble client-centric culture while also having access to the worldwide resources that have made Interpublic Group a leading global organization of advertising agencies and marketing services companies.
We think this statement from Interpublic Chairman and CEO Michael I. Roth lays out an important part of both Reprise Media and HUGE’s approach : ”…clients no longer think of digital as just a messaging medium - they view it as a proven tool which provides users with experiences and functionality that drive their businesses.”
SEO: OMG SEO & Usability Are Like Totally BFF! Dr. Naveel Examines These Twins
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Written By Dr. Naveel | July 31, 2008 | Share This
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I once worked with a client (major magazine) that had a very difficult website to navigate and understand. When I brought this to their attention they informed me that this was, in fact, by design. Their reasoning was simple: if the user can’t find what they’re looking for they will spend more time on the website and click on more pages in an effort to locate the information they sought. Clever, right?
I regretfully informed them that this would not be the case. When you’re competing against millions of other websites with sometimes very similar information you need every edge you can get in satisfying user needs. If the visitor can’t find what they’re looking for on your website the easiest thing to find next is the exit. They can click back to the search results page (SERP) and move on to the next website. Additionally, it’s a bad branding experience for both the website and for the search engine that delivered the frustrating result. Search engines know that if their results aren’t usable, users will move on to another search platform. That’s why usability is crucial for both end users and search engines.