Reprise Media
Ad Week: What Do You Want to Know About Search Re-Targeting?
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Written By Noah Mallin | September 15, 2009 | Share This
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Here’s your chance to get a panel question asked without ever leaving the warm soothing glow of your computer screen. As part of Advertising Week Reprise Media’s Senior Vice President of Business Development Dan Kashman will be leading a panel at next week’s OMMA Global New York, Tuesday September 22 at noon titled Leveraging the Power of Search Re-targeting for Marketing Plans.
The best part is that we want your input into what questions to ask the panel, either in the comments here or on Twitter at @dankashman. Dan will incorporate as many of your questions as he can into the panel discussion.
The panel will explore opportunities for re-marketing to searchers after they’ve left Google, Yahoo, Bing or their other engine of choice, specific search re-targeting offerings from networks and other providers, best practices for segmentation and messaging, and the privacy implications inherent in this approach.
For those who are unfamiliar with it, search re-targeting allows advertisers to match display ads to search users based on keywords that they’ve recently searched for. It’s becoming a key tool in the marketer’s shed, amplifying and strengthening the ability to hit the right consumer with the best message.
We know that marketers and businesses have a lot of questions about search re-targeting, and we want to hear them from you directly. So, what questions would you like to see Dan ask the panel?
Search News: Google’s Move Left Leads to Double-Digit Rise in Clicks
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Written By Alex Staunton | August 27, 2009 | Share This
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Take this and let’s move it over an inch. It doesn’t sound like much of a change, but for Google, it’s huge. Google recently moved their ads over to the left a skosh, snuggling them closer to the organic results like Nick Cannon and Mariah Carey after a long day of shopping. While the average user probably noticed nothing, we in the search marketing industry have obsessed over what this change might mean for campaigns.
RepriseMe: Number 29 - Greg Aronne - Associate Account Manager
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Written By Reprise Media | July 24, 2009 | Share This
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Welcome to the twenty-ninth in our series of profiles highlighting the men and women who put the secret formula in the carbonated beverage that is Reprise Media. Today we bring you guitar-slinging Greg Aronne - a family man who knows how to rock. Whether strolling the beach with our clients or flinging his plectrum into an adoring crown, Greg brings a little showbiz to everything he does. What else does he bring? Read on to find out…
RepriseMe: Number 26 - Sara Wiezorek - Manager, Business Development
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Written By Reprise Media | June 12, 2009 | Share This
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Welcome to Number 26 in our continuing series profiling the men and women who put the extra coat of shellac on the woodworking class project that is Reprise Media. Today we have Sara Wiezorek who, like James T. Kirk is from Iowa. Sara was one of the first people I met at Reprise Media - in fact she rents me my desk and chair.
While I feel that I’ve done my bit for healthy living by climbing up the subway stairs every day Sara climbs actual mountains. Most mountain climbing folk will tell you that they do it because the mountain “is there,” but when I asked Sara her mountain scaling motivation she simply said “Because I don’t like it’s face.” What else gets Sara motivated? Read on…
RepriseMe: Number 25 - Emil Panzarino - Senior Media Analyst
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Written By Reprise Media | June 5, 2009 | Share This
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Welcome to number 25 in our RepriseMe profiles featuring the men and women who put the bomp in Reprise Media’s proverbial bomp bomp bomp. In this case we are talking Emil Panzarino from keepin’ it real Crooklyn. Ever since Emil was dropped into our midst Bear Grylls style from a moving helicopter he has proven himself as a master of stats and of our wiki. What else has he mastered? Read on…
Social Media: Do Search Engines Show Us How Social Media Will Prosper?
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Written By Noah Mallin | May 13, 2009 | Share This
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The reaction was swift and merciless last night. “Retweet this if you disagree with Twitter’s decision to hide replies to people you don’t follow #fixreplies.” That message has been going out ever since, now that users have discovered that Twitter has blocked the ability for them to see responses from people that don’t already follow them.
The irony is that folks will just continue to migrate to third party platforms like Tweetdeck that give them the functionality that Twitter lacks, which will begin to dilute the number of folks who log into Twitter’s actual site on a daily basis. My theory on this is that more and more companies like Comcast are using Twitter as a customer service interface and the Twitter folks see this as an area they could charge for within premium corporate accounts.
Blogging: CNN and Larry King Caught Stealing Blog Content - UPDATE
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Written By Noah Mallin | May 11, 2009 | Share This
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Accusing Larry King and CNN of content theft on Larry King’s blog may seem pretty brazen but it has and continues to happen. It’s interesting that the AP and several major media organizations including Rupert Murdoch’s Wall Street Journal have been huffing and puffing lately over news aggregators who link to their content. At least when that happens, the aggregators (like Google News and Huffington Post) give attribution and send visitors who want more info to the main story.
RepriseMe: Number 19 - Jason Miesionczek - Senior Enterprise Engineer
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Written By Reprise Media | April 17, 2009 | Share This
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Here we are at number 19 (n..n..n..n.. nineteen) in RepriseMe, our series of profiles on the men, women and perhaps even inanimate objects that make Reprise Media great. Jason Miesionczek is our Senior Enterprise Engineer so basically, he’s Jordi LaForge, or Scotty if you prefer. Unlike Jordi however, Jason doesn’t wear a headband on his face and engage in repartee with a robot. Unlike Scotty he’s not a scotsman. Like both of them though, he does have a line on good, clean, uncut dilithium crystals. He knows a guy who knows a guy. What else does Jason know and like? Read on to find out…
RepriseMe: Number 18 - Rachel Glasser - Account Manager
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Written By Reprise Media | April 10, 2009 | Share This
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Welcome to number 18 in our series of RepriseMe profiles, dedicated to bringing you the rich inner lives of our Reprise Media team in glorious technicolor. This week Rachel Glasser keeps it real by throwin’ down some gang signs while reprasentin’ for Strong Island, in the house. While she understands that flashing her sign (she’s a member of the deadly SERPs) may result in some payback from rival search and social media crews, backing down is simply not in her vocabulary. What makes Rachel want to throw down and what makes her want to chill in her crib? Read on to find out…
Web 2.0 Expo: Real Time Comes to Analytics with Chartbeat
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Written By Noah Mallin | April 2, 2009 | Share This
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We’ve been beating the drum for a while now about the concept of real time search, especially as Search 3.0 ushers in more real time interactions like twittering which find their way into traditional search engine results and drive traffic to non-social media sites. The one place that continues to lag woefully behind this movement is web analytics.Using typical analytics tools to determine what’s happening on your website or blog in real time is like driving down the street while only using your rear-view mirrors to see. 9 out of 10 times you’ll hit that neighbor kid on a skateboard. And they’re usually on the sidewalk. I know - I’ve tried it. (more…)