Search 3.0
Social Media: SEO for Twitter Search Set to Boom with Upcoming Changes
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Written By Noah Mallin | May 7, 2009 | Share This
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The news that Twitter Search is poised to make substantial changes to the way results are gathered and presented has caused a frenzy of preparative speculation in this company not seen since Google rolled out Quality Score ranking. Twitter VP of Operations, Santosh Jayaram, has said that Twitter Search will begin to crawl the links included in tweets and not just the content of the tweets themselves. In addition, Jayaram suggested that they were working on an algorithm to define “reputation”, or that they would at least take this into account.
Search 3.0: Direct Response Marketing in an Indirect World
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Written By Noah Mallin | April 23, 2009 | Share This
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The bread and butter of the paid search world (and of many forms of advertising and marketing) is good ‘ol direct response. Though not as “sexy” as some other forms of marketing when done right it is swift and to the point. Click here to buy my stuff.
On a search engine reply page a good direct response ad can be gold, indicating clearly and relevantly to the user that you got, to paraphrase James Brown, what they need.
In Search 3.0 however, those intangible qualities that are associated with brand marketing come tromping onto the reply page like a high school marching band playing “Louie Louie”, whether marketers want them to or not.
Search 3.0: Real Time Search Poses Real Time Challenge for Engines
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Written By Noah Mallin | April 21, 2009 | Share This
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When things start happening quickly, it can be tough to control results. It’s one thing to drive Germany’s legendary Nurburgring racetrack in a dimed-out Olds Cutlass at 85 MPH, but quite a bit more challenging when you’re behind the wheel of a Formula One car doing 150-plus.
Accelerating the speed at which search results are indexed and served up by search engines similarly challenges the ability to respond to erroneous or purposely malicious results. I posted earlier about Google News being the test bed for Google’s future search offerings, it’s only fitting that the fastest index part of the Googleverse should also be a testing ground for future Black Hat trickery.
Search 3.0: Susan Boyle Links Her Way to Stardom
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Written By Noah Mallin | April 20, 2009 | Share This
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Yep, I got Susan Boyle’s name in the headline of the post – and now the first paragraph. I’ve now joined hundreds of thousands of bloggers who have done the same, illustrating one of the most interesting new principles to emerge from Search 3.0.
In Search 2.0, optimizing for search engines was achieved in part by link building and sharing with other websites. While this is still a valid part of strategy in Search 3.0, the new wrinkle is that the platform size and strength has moved up a level from individual websites to social media sites, interlinked and connected loosely with each other and directly through well-optimized profiles.
Search 3.0: The Dark Side of Search 3.0
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Written By Noah Mallin | April 14, 2009 | Share This
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For every day there is a night, for every Two-face a Harvey Dent, for every Abbott a Costello. We have been talking about Search 3.0 for a while now – the convergence of social media and search that is happening as we speak (or blog, or tweet, or however you are reaching this post). Search 3.0 is neither good nor bad, it simply is. However there is a dark side to it that can have consequences for brands large and small.
Search News: Search Engines Sprucing Up SERP’s in Lieu of Algorithmic Advances
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Written By Noah Mallin | April 6, 2009 | Share This
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Pity the poor programmers at major search engines like Google, Yahoo and Live Search. It’s clear that, like Netflix’s recommendation engine, search algorithms as they exist today are so well-advanced that any movement forward is so incremental as to be practically invisible unless you are industry geeks like us.
For anyone who isn’t Google that makes distinguishing yourself a near-impossibility. And if you do happen to be Google (and if you are, I have a venture opportunity to discuss with you strictly on the QT, and hush-hush), keeping searchers on your site and just keeping things interesting becomes a challenging process.
Web 2.0 Expo: Real Time Comes to Analytics with Chartbeat
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Written By Noah Mallin | April 2, 2009 | Share This
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We’ve been beating the drum for a while now about the concept of real time search, especially as Search 3.0 ushers in more real time interactions like twittering which find their way into traditional search engine results and drive traffic to non-social media sites. The one place that continues to lag woefully behind this movement is web analytics.Using typical analytics tools to determine what’s happening on your website or blog in real time is like driving down the street while only using your rear-view mirrors to see. 9 out of 10 times you’ll hit that neighbor kid on a skateboard. And they’re usually on the sidewalk. I know - I’ve tried it. (more…)
Search News: Welcome to Search 3.0
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Written By Noah Mallin | March 30, 2009 | Share This
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Sometimes the world is like a Chuck Close painting: standing up close allows patterns and colors to be discerned, but it’s only by taking several steps back that what seems abstract congeals into a recognizable set of strikingly realistic features. Right now, that’s the way the world of search and social media feel – we all know that they are converging, and we all know that they affect each other, but it’s difficult to actually wrap our heads around what this will look like from a marketing point of view – let alone as users.
In Advertising Age’s latest Digital Issue, Reprise Media Managing Partner Peter Hershberg does the equivalent of taking three big steps back in the museum and reports on what he sees. What he reveals is something that we like to call Search 3.0 and it’s not just where search and social media are right now – it’s where it’s going in the future.