SEO
Search and Social Media: Mom Power Drives Marketing Results
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Written By Ruth Nightengale | December 7, 2009 | Share This
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The fact that women are powerful is hardly news, but recent studies suggest that moms may very well represent the National Power Grid for the United States.
In a white paper published by Advertising Age, The Rise of the Real Mom, the Boston Consulting Group states that moms control $4.3 trillion of the $5.9 trillion U.S. consumer spending total, or 73% of household spend. The Shriver Report, issued in October, found that women are the major breadwinners in 40 percent of families. And just last week, Google released another study on moms they are calling Four Truths about Moms and Search, created in collaboration with BabyCenter and two different research vendors between October 16 and November 17 of this year.
Search and Social Media: Your Guide to Bing and Google on The Road to Social Media
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Written By Noah Mallin | October 29, 2009 | Share This
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This week’s article by yours truly in the Huffington Post asks if Google is turning it’s back on its core values by limiting social search to folks with both Google profiles and social media profiles. Earlier in the week, my colleague Mark Pilatowski wondered whether the engines would be able to deal with the spam factor inherent in real-time search.
Before diving into the implications of real time and social search integration to the biggest search engines (excluding YouTube), it’s important to know the basics and the background to what these new deals mean to marketers and the brands who love them. Presented below is everything marketers need to know about the Bing and Google social search deals.
Search News: Google’s Move Left Leads to Double-Digit Rise in Clicks
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Written By Alex Staunton | August 27, 2009 | Share This
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Take this and let’s move it over an inch. It doesn’t sound like much of a change, but for Google, it’s huge. Google recently moved their ads over to the left a skosh, snuggling them closer to the organic results like Nick Cannon and Mariah Carey after a long day of shopping. While the average user probably noticed nothing, we in the search marketing industry have obsessed over what this change might mean for campaigns.
SEO and Paid Search: How Publishers Can Wriggle Out of the Ad Squeeze Without Losing Their Shirts
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Written By Alex Staunton with James Song and Vicky Fudali | August 26, 2009 | Share This
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At a time when the online publishing sector is almost as squeezed by the economy as its offline brethren, boosting visitors and engagement are key to maintaining and raising the ad revenue that can mean the survival of a publishing site. Typically this is best done through properly optimizing site content but it takes time to analyze the current site, make SEO recommendations, deploy those recommendations, and then for those changes to begin to bear fruit.
Search Metrics: For Every Query, There is a Season
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Written By Noah Mallin | August 19, 2009 | Share This
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Seasonality is not a new phenomenon in search marketing - every marketer worth their salt knows that queries for terms like “ski” go up in winter and “suntan” peaks in the summertime. However sometimes seasonal trends are less obvious to the naked eye which is why Google’s Insights For Search (among other tools) can be helpful, allowing users to trace back search volume for particular keywords and to compare the volumes over time for multiple keywords.
Search News: Yahoo and Microsoft Deal Begs The Question: Nature or Nurture?
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Written By Noah Mallin | July 30, 2009 | Share This
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By now I’m assuming you know that Microsoft and Yahoo have signed a groundbreaking 10 year deal that sees Microsoft’s Bing search technology replacing Yahoo’s search engine and Yahoo’s sales team taking the lead on high-end search sales for both channels. This is just the kind of news that sends us into our search geek clubhouse here at Reprise Media, where beers are opened, feet are kicked up, and opinions start flying around the room like mosquitoes in a swamp (apologies to Dan Rather.)
One of the most interesting takes was an offhand comment from Vice President of Media John Chan. While sipping on his 40 he pointed out that for many of our paid search campaigns, campaign performance was noticeably better on Bing than on Yahoo. There are three reasons this might be:
SEO: Optimizing for Bing is a No-Brainer Now
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Written By Noah Mallin | July 29, 2009 | Share This
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Google’s ubiquity in search is such that many clients feel that a website that is optimized for Google is good to go. Today’s announcement of a search deal between Yahoo and Microsoft ought to put a decisive fork in that thinking. Consider this – the combined share of the market that Microsoft’s Bing search engine will have is nearly 30%. Assuming this holds, businesses simply can’t afford not to optimize towards Bing’s algorithm when it will be powering results for both Bing and Yahoo.
So how different is Bing from Google when it comes to SEO?
Search News: Yahoo’s WOO Much Ado about Nothing New
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Written By Noah Mallin | May 21, 2009 | Share This
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Yahoo this week announced that they see the future of search results as something called WOO. While this raises the strong possibility that Yahoo’s entire search team has been replaced with drunken sorority girls, the video on Kara Swisher’s blog of Yahoo’s Guy Raghavan confirms that there is at least one Guy on the search team. And he’s a guy.
Search News: Spotted! New Google Navigational Search Ads
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Written By Noah Mallin | May 20, 2009 | Share This
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Our own eagle-eyed SEO –oligist Dr. Naveel spotted the latest in Google’s efforts to place an ad anywhere search results are today. So far this is only a test but Google is approaching their clients about participation and looking carefully at the data in advance of a full roll-out to all users. Google is simply monetizing the navigation box itself, leveraging auto-complete as a display space for advertisers. By the way, that splotch that looks like cat vomit at the top of these screenshots is Google’s logo for today celebrating the find of a partially fossilized “missing link” skeleton.
Advertising in a Recession: Help, My Marketing Budget Was Cut!
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Written By Noah Mallin | May 14, 2009 | Share This
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This recession-oriented post comes out of a discussion I had with some colleagues earlier in the week. The talk was prompted by the story that as part of their government backed bankruptcy the Obama administration has cut Chrysler’s marketing budget in half. For marketers like us, that’s like watching a limb get severed. Still, whether government mandated or not, it’s a reality that many businesses are scaling back on advertising and marketing just when they need it the most.