SEO
Search News: Last Night a SERP Saved my Life – Cyberchondria and SearchWiki
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Written By Noah Mallin | November 25, 2008 | Share This
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My wife and I have a particularly naughty cat at home. Like many urban dwellers we find it necessary to place those little Raid roach discs around to keep unwanted visitors from parading through our kitchen area. This cat is obsessed with the discs – if they are not placed somewhere very inaccessible she will invariably locate it and bat and bite it to her heart’s content.
The first time we found a disc in the middle of the floor full of bite marks we freaked out, convinced that she had poisoned herself. While my wife called the vet I did what any right-thinking idiot would do and looked up the roach trap ingredients online to see what pet interaction warnings there were. To my relief, while not recommended, the discs would not kill her outright or even make her sick if she wasn’t regularly chowing them down whole.
In retrospect though, perhaps the interwebs wasn’t such a great place to turn to for feline health advice. After all, when it comes to human health the Internet is anything but infallible.
Search News: Using Search Engines to Mine for Information – The HoHeGriS Principle
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Written By Noah Mallin | November 11, 2008 | Share This
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The Internet is a giant treasure trove of information – some of it erroneous and some of it valuable. Search engines are the card catalog (ask your parents) and the librarians wrapped into one – sifting and categorizing this information to allow users to find the most relevant and valuable responses nearly instantaneously (longer if you’re still on dial-up).
However, like David Bowie in his Ziggy Stardust phase, this goes both ways. Knowing what people search for, how they search for it, where they search from and when they search can yield up insights and data that can be of tremendous use to marketers. The best example of this is what I call the HoHeGriS Principle.
Reminder: Webinar - Adding Paid Search Muscle to Your Marketing in a Weak Economy - This Thursday
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Written By Noah Mallin | November 11, 2008 | Share This
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The holiday retail season is well nigh upon us and planning for next year is already underway. There’s no better time to come to grips with how search can boost all of your marketing efforts – especially in the challenging economic times ahead.
That’s why comScore and Reprise Media are teaming up to present a one hour webinar on Thursday, November 13 at 2:00 p.m. ET/ 11:00 a.m. PT called “Adding Paid Search Muscle to Your Marketing in a Weak Economy.”
You can register by clicking on this link: https://www1.gotomeeting.com/register/601019454.
Why give in to fear when you can get a shot of hope?
Search News: Google Test Blurs the Lines between Paid and Natural Search
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Written By Noah Mallin | November 4, 2008 | Share This
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Like Michael Jackson’s face, Google seems to be experimenting with blending the natural and the well… unnatural.
In this case our ever intrepid Media Analyst Andaiye Taylor was doing some research when she came across a puzzling search engine reply page.
SEO: The Peanut Butter Cup Principle - Where’s the Love for SEO in a PPC World?
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Written By Noah Mallin | October 22, 2008 | Share This
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Rand Fishkin asks the question today: “Why does paid search earn so many more marketing dollars (than SEO?)” It’s an excellent question and one that sparked some good back and forth on the ol’ Twitter stream as well.
Rand sets us up by pointing out the disparity in spending: $9.1 billion on paid search versus $1.3 billion on SEO. As many of us already know the bulk of click-throughs online comes from organic (left side of the page results) traffic rather than paid (right side of the page results).
So what’s the deal?
Search News: Exploring the Bleeding Edge with Betaworks
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Written By Josh Stylman and Peter Hershberg | October 21, 2008 | Share This
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The value of search engine marketing and SEO for a new company seeking growth is enormous. The ability to quickly drive traffic, to derive actionable data about what people are responding to on your website and in your messaging, and the flexibility to experiment make search ideal for taking business to the next level of development. However, most companies don’t have the resources to call on a top-tier search marketing firm at the early stages of their growth.
This morning Reprise Media announced an exciting agreement with Betaworks, an accelerator of new technology businesses, in which we will be their exclusive search marketing and SEO partner. While we’re excited to be able to bring the benefits of search engine marketing and optimization to the groundbreaking companies in the Betaworks network, we’re also really looking forward to the opportunity to immerse ourselves in some of the latest ideas and bleeding edge technologies Betaworks supports.
Being involved with the next generation of websites and Internet communications tools gives Reprise Media (and all of our clients) insight into the next step in the evolution of search and social media marketing.
We really like the approach that John Borthwick and Andy Weissman at Betaworks are taking towards growing and accelerating these vanguard companies. It’s been a pleasure to spend time with them sharing our thoughts about the future of the Internet space.
SEO: Spanking Ranking the Three’s Company Way
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Written By Noah Mallin | October 20, 2008 | Share This
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There was a moment on most episodes of the classic TV sitcom Three’s Company where one character - usually crusty landlord Mr. Roper but sometimes ascot-wearing landlord Ralph Furley - overhears one or more of the other characters and totally misinterprets what’s going on. A simple coat being left at a party turns into a trip to the sanitarium in the fevered minds of the landlords at this particular apartment building.
Social Media: Publishers Are Using Social Media to Entice Readers to Stick Around, Drive up Ad Revenue
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Written By Noah Mallin | October 13, 2008 | Share This
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I think it’s good form to begin a post by referencing the great Staten Island philosophers the Wu-Tang Clan. They once titled a song “C.R.E.A.M” which meant: Cash Rules Everything Around Me. Never was that more true than in our current economy in which GM looks at hooking up with Ford, 401k’s melt like ice sculptures in the Sahara and dogs and cats are living together – mass hysteria! To which the publishing industry might say “Welcome to the world we’ve been living in for the past few years.”
Traditional publishers are desperately looking to the Internet to make up for declining revenues for their offline product but as of yet most have not hit on a strategy that can balance what they are losing offline with more revenue online.
Enter social media.
Search News: SMX East – Search Marketing Happiness is a Warm Churro
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Written By Noah Mallin | October 6, 2008 | Share This
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The Javits Center is a cruel place at 8:30 AM – especially when Search Marketing Expo East is sharing the cavernous steel and glass girdered barn on the far, far west side of Manhattan with a few other shows. I’m not sure that I had enough coffee in me yet to properly express my horror at being asked “Are you here for the kid expo?” “Christ, no!” is apparently not the standard response.
Happily I did find my way into the SMX side of the hall after picking up the requisite backpack full of swag to slip into a comfy chair for the opening panel: “Search Integration: Are We There Yet?” James Lamberti of ComScore quipped that he wanted to prep a powerpoint slide with a giant “No” on it.
AdWeek ‘08 Recap: Managing Enterprise Search Is Like Being a Mosquito At A Nudist Colony
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Written By Anthony Iaffaldano | September 30, 2008 | Share This
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Last Wednesday, Reprise Media’s Managing Partner Peter Hershberg participated in Media Bites – a breakfast seminar hosted by Advertising Age at the Paley Center for Media in Manhattan (nee the museum of Television and Radio).
The event (additional coverage here courtesy of Ad Age), which was part of last week’s Advertising Week festivities, focused on search marketing for large corporations, sort of a 200-level SEM course that assumed that the crowd of roughly 100 marketers were coming to the table with some level of beginner’s knowledge.
First up in the morning was a joint case study from Reprise Media and Microsoft on the challenges of managing search for an enterprise brand. Mark Grote, Senior Search Advertising Manager for Microsoft started off, by framing up the challenge of running the company’s search efforts in fairly colorful terms:
“Doing search for an enterprise brand is like being a mosquito at a nudist colony – I know what I need to do, I just have no idea where to start.”
To illustrate the challenge, Grote walked the crowd through the structure of Microsoft’s Windows division – 15 versions of Vista, promoted by 23 different stakeholders using a wide range competing business goals (downloads vs. sales vs. etc.) With all these different variables, it’s tough to know how exactly to most effectively manage a campaign.
Peter followed this up by highlighting the major elements of our relationship with Microsoft (and, for that matter, the essential parts of any enterprise campaign):