Social Media
5 Questions: Collecta CEO Gerry Campbell
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Written By Noah Mallin | June 29, 2009 | Share This
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Collecta, a new real-time search engine, went live in beta on June 18th.They intro themselves on their homepage by saying “The web is alive with real-time information. So why search a stale archive? Collecta monitors the update streams of news sites, popular blogs and social media, and Flickr, so we can show you results as they happen.” This is ambitious stuff at a time when real-time is the buzzword in both search and social media circles.
To find out more about Collecta I asked their CEO, Gerry Campbell, to answer our patented 5 Questions. Campbell has a great blog, LuckyRobot.com where he admits to getting “…fired up about making new things.” He’s had a rich and varied background across information media companies like Reuters and AOL and has also been an active investor and advisor to a range of startups.
So what does Gerry Campbell have to say about Collecta and real-time search? Read on…
OMMA Social New York: Twitter X 4
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Written By Noah Mallin | June 24, 2009 | Share This
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I spent most of yesterday at the OMMA Social conference here in New York with my colleague, Reprise Media Marketing Director Anthony Iaffaldano. We both came away impressed by the consistently interesting panels and the tasty almond crusted chicken for lunch. Rather than cycle through all the highlights (which you can see on my Twitter stream or at the #ommasocial stream) I wanted to focus specifically on a panel that touches on the ubiquity of the aforementioned social media platform.
Meet The Corporate Twitters, it must be said, was ingeniously designed to highlight actual Tweeters from 4 companies, each of whom take different approaches to the service based on the different goals they had in mind. Together they made a strong argument for Twitter as a jack of all trades, but be warned. Without a strategy or goal in mind, it’s hard to derive meaningful results from the Twitter experience.
Social Media and Publishing: Revolutions Online and Offline
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Written By Noah Mallin | June 15, 2009 | Share This
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When Iran had their most recent popular revolution in 1979, people around the world had no 24 hour news source to convey what was happening. CNN would be launched the following year by Ted Turner so coverage was limited to shows like ABC’s Nightline (which was created in response to the hostage crisis which grew out of the uprising) and the regularly scheduled network new programs, as well as the daily newspapers like The New York Times and newsweeklies like Time magazine. The Internet? A gleam in Al Gore’s eye.
Social Media: How Can I Infect You with My Virus if you’re Not Even Here?
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Written By Noah Mallin | June 10, 2009 | Share This
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Typhoid Mary (not to be confused with Mustang Sally) was a turn-of-the-century cook who managed to spread illness and death over a period of many years simply by making meals for lots of people. Oh yeah, and her aversion to hand-washing helped. So when clients ask about Viral Videos, it’s helpful to remember Typhoid Mary who, after all, was a very successful virus spreader. There were 3 conditions that allowed her to be so prolific:
1) Constant repeated contact with sizable groups of people
2) Her role as a food source for these people
3) The unhindered presence of the Typhus infection
In social media, there is a tendency to dwell on the food without paying attention to the infection or the people. Or, to put it another way, serving up a piping hot video won’t get you anywhere if there aren’t people there to watch it (waiting for the meal as it were) or the presence of that wonderful germ of an idea or a hook that makes them want to spread it around.
Social Media: Will Google’s Wave Drown Twitter?
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Written By Noah Mallin | June 1, 2009 | Share This
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There I was last week, on vacation in an undisclosed location deep in the Canadian Rockies when all the hubbub over Google’s Wave broke out. For those of you who missed it, Google announced that they will be launching a product called Google Wave later this year that combines some of the functionality of e-mail and IM to create a new open source communications platform.
Social Media: Leverage Social Media In Your Job Search
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Written By Miguel Cancino | May 28, 2009 | Share This
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Getting a job has never been easy, but in today’s economy it is worse than ever - even for highly qualified candidates. While many job seekers continue to rely on sites like Monster.com and Career Builder, there are a wide range of social media tools that can help you expand your search and increase your chances of landing a quality job.
Most people know that getting a referral from someone inside a company is usually your best shot at an interview. Social media offers today’s job seeker a faster, easier and more efficient way of making those critical personal connections that will lead to interviews.
However, leveraging social media in this way requires a thoughtful, focused approach to the way you build and work your network.
Social Media: 5 Questions with Seraj Bharwani of Visible Measures
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Written By Noah Mallin | May 18, 2009 | Share This
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There continues to be a myth propagated about social media, namely that outreach efforts aren’t measurable and accountable. Visible Measures has been at the forefront of measuring the success of Internet videos since 2005, providing metrics that include syndicated, social, and paid video placements.
Today, Reprise Media announced a partnership with Visible Measures that will help to deepen the ability to track and measure the success of video content. To add some context to this exciting partnership, we asked Seraj Bharwani, SVP of Business Development at Visible Measures, to answer our patented 5 Questions:
Advertising in a Recession: Help, My Marketing Budget Was Cut!
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Written By Noah Mallin | May 14, 2009 | Share This
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This recession-oriented post comes out of a discussion I had with some colleagues earlier in the week. The talk was prompted by the story that as part of their government backed bankruptcy the Obama administration has cut Chrysler’s marketing budget in half. For marketers like us, that’s like watching a limb get severed. Still, whether government mandated or not, it’s a reality that many businesses are scaling back on advertising and marketing just when they need it the most.
Social Media: Do Search Engines Show Us How Social Media Will Prosper?
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Written By Noah Mallin | May 13, 2009 | Share This
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The reaction was swift and merciless last night. “Retweet this if you disagree with Twitter’s decision to hide replies to people you don’t follow #fixreplies.” That message has been going out ever since, now that users have discovered that Twitter has blocked the ability for them to see responses from people that don’t already follow them.
The irony is that folks will just continue to migrate to third party platforms like Tweetdeck that give them the functionality that Twitter lacks, which will begin to dilute the number of folks who log into Twitter’s actual site on a daily basis. My theory on this is that more and more companies like Comcast are using Twitter as a customer service interface and the Twitter folks see this as an area they could charge for within premium corporate accounts.
Blogging: CNN and Larry King Caught Stealing Blog Content - UPDATE
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Written By Noah Mallin | May 11, 2009 | Share This
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Accusing Larry King and CNN of content theft on Larry King’s blog may seem pretty brazen but it has and continues to happen. It’s interesting that the AP and several major media organizations including Rupert Murdoch’s Wall Street Journal have been huffing and puffing lately over news aggregators who link to their content. At least when that happens, the aggregators (like Google News and Huffington Post) give attribution and send visitors who want more info to the main story.