Technology
Mobile: What Marketers Need to Know About Google’s AdMob Deal
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Written By Noah Mallin | November 11, 2009 | Share This
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The rapid growth of mobile platforms this year has put to rest any doubt that digital marketers may have had about jumping in. The recent successful launch of Android coupled with the continued growth of iPhone sales (even as the recession continues) point clearly to a continuing transformation in the portability of the online experience for most Americans. Google’s deal to buy AdMob serves to reinforce this wisdom.
After all, it’s not just about AdMob’s ad-serving platform. So much of Google’s success in the world of search advertising has been built on the back of analytics - how they cull and act on data in-house and what they offer to advertisers and consumers as a benefit of service. There is no doubt that whether or not Google’s own mobile OS dominates, AdMob’s platform agnostic nature gives them directional insight into mobile as a whole.
Here are the basics that every marketer and advertiser should know:
Ad Week: What Do You Want to Know About Search Re-Targeting?
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Written By Noah Mallin | September 15, 2009 | Share This
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Here’s your chance to get a panel question asked without ever leaving the warm soothing glow of your computer screen. As part of Advertising Week Reprise Media’s Senior Vice President of Business Development Dan Kashman will be leading a panel at next week’s OMMA Global New York, Tuesday September 22 at noon titled Leveraging the Power of Search Re-targeting for Marketing Plans.
The best part is that we want your input into what questions to ask the panel, either in the comments here or on Twitter at @dankashman. Dan will incorporate as many of your questions as he can into the panel discussion.
The panel will explore opportunities for re-marketing to searchers after they’ve left Google, Yahoo, Bing or their other engine of choice, specific search re-targeting offerings from networks and other providers, best practices for segmentation and messaging, and the privacy implications inherent in this approach.
For those who are unfamiliar with it, search re-targeting allows advertisers to match display ads to search users based on keywords that they’ve recently searched for. It’s becoming a key tool in the marketer’s shed, amplifying and strengthening the ability to hit the right consumer with the best message.
We know that marketers and businesses have a lot of questions about search re-targeting, and we want to hear them from you directly. So, what questions would you like to see Dan ask the panel?
Search News: Yahoo and Microsoft Deal Begs The Question: Nature or Nurture?
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Written By Noah Mallin | July 30, 2009 | Share This
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By now I’m assuming you know that Microsoft and Yahoo have signed a groundbreaking 10 year deal that sees Microsoft’s Bing search technology replacing Yahoo’s search engine and Yahoo’s sales team taking the lead on high-end search sales for both channels. This is just the kind of news that sends us into our search geek clubhouse here at Reprise Media, where beers are opened, feet are kicked up, and opinions start flying around the room like mosquitoes in a swamp (apologies to Dan Rather.)
One of the most interesting takes was an offhand comment from Vice President of Media John Chan. While sipping on his 40 he pointed out that for many of our paid search campaigns, campaign performance was noticeably better on Bing than on Yahoo. There are three reasons this might be:
SEO: Optimizing for Bing is a No-Brainer Now
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Written By Noah Mallin | July 29, 2009 | Share This
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Google’s ubiquity in search is such that many clients feel that a website that is optimized for Google is good to go. Today’s announcement of a search deal between Yahoo and Microsoft ought to put a decisive fork in that thinking. Consider this – the combined share of the market that Microsoft’s Bing search engine will have is nearly 30%. Assuming this holds, businesses simply can’t afford not to optimize towards Bing’s algorithm when it will be powering results for both Bing and Yahoo.
So how different is Bing from Google when it comes to SEO?
5 Questions: Collecta CEO Gerry Campbell
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Written By Noah Mallin | June 29, 2009 | Share This
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Collecta, a new real-time search engine, went live in beta on June 18th.They intro themselves on their homepage by saying “The web is alive with real-time information. So why search a stale archive? Collecta monitors the update streams of news sites, popular blogs and social media, and Flickr, so we can show you results as they happen.” This is ambitious stuff at a time when real-time is the buzzword in both search and social media circles.
To find out more about Collecta I asked their CEO, Gerry Campbell, to answer our patented 5 Questions. Campbell has a great blog, LuckyRobot.com where he admits to getting “…fired up about making new things.” He’s had a rich and varied background across information media companies like Reuters and AOL and has also been an active investor and advisor to a range of startups.
So what does Gerry Campbell have to say about Collecta and real-time search? Read on…
Search News: Google Decides it’s Hip to be Squared
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Written By Noah Mallin | June 4, 2009 | Share This
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At the beginning of the year it looked as if Google was battening down the hatches and withdrawing from its previous flights of fancy – no more dirigible mounted servers or cotton-candy machines in the lavatories for them! Yet the release of new tools like the Wonder Wheel and Google Wave suggest the search giant isn’t ready to rest on its laurels. Now we have the Google Labs release of Google Squared, a promising search tool that needs some work but is likely to find its way into the main search options menu sooner rather than later.
Search News: 5 Cool Ways to See Bing Do its Thing
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Written By Alex Staunton | June 3, 2009 | Share This
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Microsoft launched their new “decision engine” this week called Bing. Bing is called a decision engine in part because it was designed to help users find what they are looking for without having to keep going back to refine their initial search query. Bing officially replaces Microsoft’s former search engine, Live. After lots of in-office sampling, we came up with 5 cool Bing features that you can see right on the initial response page that show exactly how Bing does its thing:
Advertising in a Recession: Help, My Marketing Budget Was Cut!
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Written By Noah Mallin | May 14, 2009 | Share This
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This recession-oriented post comes out of a discussion I had with some colleagues earlier in the week. The talk was prompted by the story that as part of their government backed bankruptcy the Obama administration has cut Chrysler’s marketing budget in half. For marketers like us, that’s like watching a limb get severed. Still, whether government mandated or not, it’s a reality that many businesses are scaling back on advertising and marketing just when they need it the most.
Social Media: Twitter, bit.ly and Whoopi Start to Channel the Data Flow
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Written By Noah Mallin | May 6, 2009 | Share This
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Twitter is like a series of tubes…no, wait, that’s the Internets. Ok, try this, Twitter is a river of information, a veritable data flow that can be strained and redirected in all sorts of ways. That being said, the wide-open nature of the platform has opened the door to data that is (to some folks at least) the equivalent of a power plant dumping PCB’s into the river. For instance, Twitter founders @ev and @biz were on The View today and got an earful from Whoopi Goldberg who doesn’t use their service, but who is represented on Twitter by an impostor.
Social Media: Facebook, YouTube and FriendFeed Say Real Time is Where it’s @
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Written By Esther Assaad | May 5, 2009 | Share This
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The spike in success for sites like Twitter and Digg make it clear - the real-time web is here and its seems like just about everyone is jumping on the bandwagon.
Let’s take a look at some of the recent events that are bringing the web closer to the here and now.