Search and Social Media: Your Guide to Bing and Google on The Road to Social Media
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Written By Noah Mallin | October 29, 2009 | Share This
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This week’s article by yours truly in the Huffington Post asks if Google is turning it’s back on its core values by limiting social search to folks with both Google profiles and social media profiles. Earlier in the week, my colleague Mark Pilatowski wondered whether the engines would be able to deal with the spam factor inherent in real-time search.
Before diving into the implications of real time and social search integration to the biggest search engines (excluding YouTube), it’s important to know the basics and the background to what these new deals mean to marketers and the brands who love them. Presented below is everything marketers need to know about the Bing and Google social search deals.
Search and Social: Will the Twitter Firehose Become a Sewage-Filled Spam Hose?
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Written By Mark Pilatowski | October 22, 2009 | Share This
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As most of you probably know Bing and Google announced that they have finalized agreements with Twitter to begin incorporating Tweets into their search engine results. Everyone seems to be overjoyed and excited about this. Search engines are excited because they get access to the Twitter firehose and they can begin providing real time results in the SERPs. Twitter is happy because they are finally getting paid. Searchers are happy because they can now get real time results for queries that deserve it, like breaking news. Everyone seems to be overjoyed about the possibilities and I myself am very interested to see how this all plays out. I do have one concern and that is how are Bing and Google going to deal with the issue of spam when it comes to real time search via Twitter results?
Social Media: Is Facebook a Final Destination or Just Another Social Fling?
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Written By Noah Mallin | August 25, 2009 | Share This
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Recently, a client asked me why they should put time and resources into their Facebook fan page when users are only going to migrate to the next platform eventually. The question felt very last year but I had to really stop and examine why that is – what is to stop fickle users from fleeing Facebook? After all Friendster and to a lesser extent MySpace were once the networking sites du jour but each found users siphoned off by the next big thing. Why shouldn’t Facebook be a victim of user burnout too? Or does it even matter?
After all, you go where the people are today. It’s unlikely that users discovering a new social media destination will stampede in such numbers that your fan page will be rendered useless in a matter of months. Also, although they have been eclipsed by Facebook, both Friendster and especially MySpace serve particular subsets of users very well. In the case of MySpace teens and music fans find the eye-wateringly be-spangled site to be more relevant to them in many cases than Facebook.
Social Media: Is Facebook Tilting at Twitmills?
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Written By Noah Mallin | August 12, 2009 | Share This
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Facebook has moved forward on several fronts this week, from tweaking its search capabilities to include out-of-network user updates for a more “real-time” experience, to the purchase of FriendFeed and most recently the beta testing of a so-called stripped-down Facebook Lite. While there are separate logical reasons for each of these changes, many commentators have remarked that in total they suggest a renewed focus on Twitter.
But is Twitter really a competitor to Facebook? I say no.
OMMA Social New York: Twitter X 4
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Written By Noah Mallin | June 24, 2009 | Share This
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I spent most of yesterday at the OMMA Social conference here in New York with my colleague, Reprise Media Marketing Director Anthony Iaffaldano. We both came away impressed by the consistently interesting panels and the tasty almond crusted chicken for lunch. Rather than cycle through all the highlights (which you can see on my Twitter stream or at the #ommasocial stream) I wanted to focus specifically on a panel that touches on the ubiquity of the aforementioned social media platform.
Meet The Corporate Twitters, it must be said, was ingeniously designed to highlight actual Tweeters from 4 companies, each of whom take different approaches to the service based on the different goals they had in mind. Together they made a strong argument for Twitter as a jack of all trades, but be warned. Without a strategy or goal in mind, it’s hard to derive meaningful results from the Twitter experience.
Social Media and Publishing: Revolutions Online and Offline
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Written By Noah Mallin | June 15, 2009 | Share This
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When Iran had their most recent popular revolution in 1979, people around the world had no 24 hour news source to convey what was happening. CNN would be launched the following year by Ted Turner so coverage was limited to shows like ABC’s Nightline (which was created in response to the hostage crisis which grew out of the uprising) and the regularly scheduled network new programs, as well as the daily newspapers like The New York Times and newsweeklies like Time magazine. The Internet? A gleam in Al Gore’s eye.
Social Media: Will Google’s Wave Drown Twitter?
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Written By Noah Mallin | June 1, 2009 | Share This
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There I was last week, on vacation in an undisclosed location deep in the Canadian Rockies when all the hubbub over Google’s Wave broke out. For those of you who missed it, Google announced that they will be launching a product called Google Wave later this year that combines some of the functionality of e-mail and IM to create a new open source communications platform.
Social Media: Leverage Social Media In Your Job Search
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Written By Miguel Cancino | May 28, 2009 | Share This
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Getting a job has never been easy, but in today’s economy it is worse than ever - even for highly qualified candidates. While many job seekers continue to rely on sites like Monster.com and Career Builder, there are a wide range of social media tools that can help you expand your search and increase your chances of landing a quality job.
Most people know that getting a referral from someone inside a company is usually your best shot at an interview. Social media offers today’s job seeker a faster, easier and more efficient way of making those critical personal connections that will lead to interviews.
However, leveraging social media in this way requires a thoughtful, focused approach to the way you build and work your network.
Social Media: Do Search Engines Show Us How Social Media Will Prosper?
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Written By Noah Mallin | May 13, 2009 | Share This
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The reaction was swift and merciless last night. “Retweet this if you disagree with Twitter’s decision to hide replies to people you don’t follow #fixreplies.” That message has been going out ever since, now that users have discovered that Twitter has blocked the ability for them to see responses from people that don’t already follow them.
The irony is that folks will just continue to migrate to third party platforms like Tweetdeck that give them the functionality that Twitter lacks, which will begin to dilute the number of folks who log into Twitter’s actual site on a daily basis. My theory on this is that more and more companies like Comcast are using Twitter as a customer service interface and the Twitter folks see this as an area they could charge for within premium corporate accounts.
Social Media: SEO for Twitter Search Set to Boom with Upcoming Changes
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Written By Noah Mallin | May 7, 2009 | Share This
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The news that Twitter Search is poised to make substantial changes to the way results are gathered and presented has caused a frenzy of preparative speculation in this company not seen since Google rolled out Quality Score ranking. Twitter VP of Operations, Santosh Jayaram, has said that Twitter Search will begin to crawl the links included in tweets and not just the content of the tweets themselves. In addition, Jayaram suggested that they were working on an algorithm to define “reputation”, or that they would at least take this into account.