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RepriseMe: Number 29 - Greg Aronne - Associate Account Manager
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Written By Reprise Media | July 24, 2009 | Share This
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Welcome to the twenty-ninth in our series of profiles highlighting the men and women who put the secret formula in the carbonated beverage that is Reprise Media. Today we bring you guitar-slinging Greg Aronne - a family man who knows how to rock. Whether strolling the beach with our clients or flinging his plectrum into an adoring crown, Greg brings a little showbiz to everything he does. What else does he bring? Read on to find out…
RepriseMe: Number 17 - Yi-Bing Zhang - Media Analyst
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Written By Reprise Media | April 3, 2009 | Share This
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Welcome to the edge of 17 - the 17th in our continuing series of profiles on the men and women who are the grease in the pan that is Reprise Media, that is. Speaking of greased pans, Bing is a charter member along with Marketing Director Anthony Iaffaldano, of Reprise Media’s powerful semi-secret contingent of bacon fanatics. In fact that’s her at Bacon Camp (for reals) holding a cupcake that has little bacon bites baked inside. I look forward to sharing a heart monitor with Bing and Anthony the next time she’s in New York. What else touches Bing’s heart? Read her answers to our crisp and flaky questions:
Search News: Online Slings and Arrows for Presidential Valentine’s Day
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Written By Noah Mallin | February 17, 2009 | Share This
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While some of us were using the combined Valentines’ Day/ President’s Day weekend to dress up like the sexiest Calvin Coolidge you’ve ever seen, others were making news. Here’s some of what you missed while reading The Gettysburg address in a heart-shaped hot tub at the Mount Airy lodge.
What do Facebook Postings and Herpes Have in Common?
They last forever- duh! In case you didn’t know that putting something on the Internet is tantamount to carving it backwards into your forehead Mark Zuckerberg and co. at Facebook were kind enough to spell it out in Facebook’s new terms of service agreement. Only trouble is, they kind of thought it was on the down-low until Consumerist found it.
Cue outrage over privacy and a humble Zuckerberg realization that embarrassing posts don’t stay hid for nobody.
Social Media: It’s Not The Size of Your Following, It’s What You Do With It
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Written By Noah Mallin | January 13, 2009 | Share This
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We and many others have been pushing Twitter as a great social networking tool that also has business implications. We have joined a number of sites in talking about business tools for Twitter and marketing success stories there.
It was inevitable that spammers would come along to tout ways to quickly build the number of people following you on the micro-blogging platform. The obvious equation here is that the number of followers you have = success.
RepriseMe: No. 1 - Shivan Durbal, Account Manager
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Written By Reprise Media | November 21, 2008 | Share This
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Starting today, Fridays will be our day to meet some of the talented people behind Reprise Media with our new feature, RepriseMe. We’ve asked everyone to take a scientifically designed series of questions to elicit an emotional response. Oh wait, that’s Blade Runner.
Without further ado, we inaugurate our series with Account Manager extraordinaire Shivan Durbal:
Search News: Black Friday Promotions Not All Black and White
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Written By Noah Mallin | November 18, 2008 | Share This
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When Black Friday comes
I’ll stand down by the door
And catch the grey men when they
Dive from the fourteenth floor
When Black Friday comes
I’ll collect everything I’m owed
And before my friends find out
I’ll be on the road
When Black Friday falls you know it’s got to be
Don’t let it fall on me – Steely Dan
Sorry to hit you all up with the Dan first thing, I know they aren’t everyone’s cup of tea, but I felt the lyrics are appropriate for what is shaping up to be a challenging (ie lousy) retail season.Still for all that more people than ever are expected to search online for bargains this year.
Publishing: Christian Science Monitor Saves Trees, Moves to Online Revenue Model
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Written By Noah Mallin | October 28, 2008 | Share This
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It’s amazing how a little economic crisis can clarify people’s thinking and give all kinds of already prevailing trends a hard nudge forward. Take the newspaper industry, which has been grappling for years with how to deal with declining readership offline and online revenues that stubbornly resist moving towards a level that will float their expensive newsroom operations. While many traditional newspaper publishers are responding with layoffs the venerable Christian Science Monitor is throwing in the daily newspaper towel entirely.
Search News: Google – Knol and Void?
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Written By Noah Mallin | September 24, 2008 | Share This
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It seems like every few weeks Google launches a product – a knowledge resource (Knol), a browser (Chrome), a phone (the G1), a personal deodorant (QScore – the Smell of First Page Ranking) …OK I was joking about the deodorant but still…
When your share price is still north of $400 and you are insanely profitable I suppose it’s your corporate right to launch whatever darn products you want. It ain’t no thang but a chicken wing and all that. The question I have is, once you launch a product are you obligated to, you know, actually continue to develop it?
Weekly Search Roundup: Yes We Can! We Can Move America Forward by Distilling the Week’s Search News Into One Handy Post
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Written By Noah Mallin | August 29, 2008 | Share This
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As one set of delegates prepares to fly out of Denver and another set prepares to fly into Minneapolis we saw history made this week. America has embraced a historic first – the first major motion picture based on a social media site. Yes, Facebook : The Movie is expected to friend screens at a theatre near you sometime next year. Aaron Sorkin, the man responsible for A few Good Men, The American President, TV’s The West Wing and Sports Night and a portion of Bolivia’s gross national product there for a while, will be scripting. No word yet on a cameo from former President Bartlett.
SEM and Social Media: Message to Non-Profit Google Grant Recipients – We’re Ready to Help You Pro Bono
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Written By Noah Mallin | July 23, 2008 | Share This
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I have a lot of friends who work for non-profit organizations, and I don’t just mean the local Starbucks. When their organization receives a big grant it’s a huge cause for celebration, especially if the grant can be used to seed other potential donation points.
As part of Google’s avoidance-of-evildoing philosophy (see number 6) they have a program called Google Grants which they describe as “…a unique in-kind advertising program. It harnesses the power of our flagship advertising product, Google AdWords, to non-profits seeking to inform and engage their constituents online.”
Cool stuff and a great way to connect with potential donors and other interest groups, but what often happens at even the biggest non-profit organization is that because of a lack of resources or expertise or both, they find themselves unable to maximize the effectiveness of their Google Grants. Sometimes this means only being able to spend a portion of their available grant each month, other times it means bidding on keywords that aren’t getting the kind of return that they might be hoping for.