YouTube
Search News: YouTube Tests Embeddable Search Bar – Can Ads be Far Behind?
|
Written By Noah Mallin | November 14, 2008 | Share This
|
|
I think I have mentioned Google’s incredible …um…testiness before. They love to try out new ideas before sending them into perpetual beta (hello Gmail) or actually launching them as real offerings. This has been less evident over at Google-owned YouTube — though with all of the fretting over making their investment back it’s only a matter of time before they begin to randomly beam “Chocolate Rain” into people’s cerebellums. Just to test the technology out.
This morning came word via eagle-eyed Anthony Iaffaldano, Reprise Media Marketing Director, that YouTube had actually sprung a little test action on his watch. While embedding a video on a totally non-geeky message board he was surprised to find that his embedded clip came with a search toolbar:
Search News: As More Eyes Turn to Alternate Vid Sites, blinkx May Finally Come Into its Own
|
Written By Noah Mallin | November 13, 2008 | Share This
|
|
Blinkx has been around for quite some time now – since 2004 to be exact – and their image-based search algorithm has always held promise. As they describe it:
“Unlike other multimedia search engines that attempt to re-purpose technology built for the Text Web, blinkx uses a unique combination of patented conceptual search, speech recognition and video analysis software to efficiently, automatically and accurately find and qualify online video.”
Which is great except Google and others are pursuing similar technology and Google in particular has the deep pockets to outdo anyone’s search algorithm. Ultimately blinkx will have to do more than just roll out a better level of search technology to become a challenger to YouTube or universal search on Google.
Search News: How Election 08 Became a Boon to Key Online Platforms – The Final Post (We Mean it!) on the Election
|
Written By Noah Mallin | November 7, 2008 | Share This
|
|
The election is over, which means many of us will have to go back to obsessing about other stuff – the economy, fantasy sports leagues, Neko Case- whatever floats your boat. Still, in reviewing the last two years of what has surely been the most exciting and fascinating election of a lifetime it’s worth noting not just the impact of online platforms on the election – on which much has and will be written. The inverse effect has been less noted - the fact that the elction also impacted the platforms that exists online.
So what was the impact of the election on online platforms?
Minimal. Hah, just kidding. In fact it was quite substantial and fascinating to see:
Social Media: Content Burglars Punished With Advertising – Making Crime Pay for the Victim
|
Written By Noah Mallin | November 5, 2008 | Share This
|
|
Media companies have been spending much time, effort, and money on stopping online piracy at sites like YouTube and MySpace through expensive lawsuits and vigilance. In essence they end up playing a game of global whack-a-mole – shutting down sites or suppressing content only to have their copyrighted material pop up somewhere else overnight.
So if you can’t beat ‘em, join ‘em.
That seems to be the impetus behind YouTube and MySpace’s recent forays into a new form of advertising – video ads on pirated copyrighted content. YouTube uses the same technology that allowed content owners to pull down videos, VideoID, to help media companies identify targets to monetize.
Search News Roundup: C’Mon Fella! Gently Coaxing this Week’s Search Engine and Social Media News Out of its Shell
|
Written By Noah Mallin | October 17, 2008 | Share This
|
|
We have been blissfully oblivious to other blogs’ coverage of the Presidential election and Search. Ours is best so why bother really? How do we know ours is best? We have avoided the Wrath of McCain. We know that his campaign only levels charges with the utmost of evidence so that’s us off the hook. Unless his minion is lumping us in with those other guys - which would be wrong.
In other news…
Social Media: Friday Thoughts – YouTube Shakes Up the Monetization Tree
|
Written By Noah Mallin | September 26, 2008 | Share This
|
|
I decided this week to NOT do the weekly round-up, suspending it for the sake of the economy. Hah, for real though, Ad Week gave us all enough to chew on that there wasn’t time to look at some of the tidbits and trifles that normally stud my weekly round-ups like so many raisins in an oatmeal cookie.
I do want to draw your attention to a little something TechCrunch posted today (and which has been making the rounds for about a week) — one answer to a question that’s been asked for a while now: Will YouTube figure out how to rake in the dough?
Social Media: Katie Couric is Cool, at Least Online
|
Written By Noah Mallin | August 20, 2008 | Share This
|
|
Yes, I know, Katie Couric hasn’t exactly set the world on fire as anchor of the CBS Evening News. One of the main reasons for the tepid response has been her desire to present the news in a serious newscaster-y way that has essentially neutered whatever personality had been on display previously.
Enter comedian Harry Shearer, the man responsible for a plethora of voices on the Simpsons, played bass in Spinal Tap, and delights millions of listeners on NPR. On his dedicated section of humor website MyDamnChannel, Shearer has been posting “Found Objects” — surreptitiously obtained satellite feeds of news personalities prepping off-air but with the cameras rolling. Once posted they invariably make their way through the Internet, reposted and linked to by bloggers, and on MySpace and YouTube.